CLEAUXTHS

My name is Alex. I started Cleauxths in 2022 but never did anything with it until 2026. I was too nervous to produce anything even though I had my logo and the kitty designed. Anxiety held me back, but at the end of the day it was just myself, stuck in my old ways.

I want the brand to stand for having fun and being yourself, without the fear of failure. Too many people nowadays are stuck in their own bubbles, care too much about trivial things, and don't express themselves enough.

I want a brand that shares peoples story and what they do for fun. My clothing lets people express themselves without having to say a word, and I want that emotion to be joy, perseverance, and confidence.

I also want the brand image to be premium, as I only want to provide the highest quality goods possible, at a decent price. This brand is for the people, by the people, and hopes to bring as many people on board as possible.

We just want to share the excitement of fun, story, and genuine quality.